Tuesday, September 18, 2007

The 80/20 Gambit

A few weeks ago the headlines in the presidential election process were dominated by outgoing white house aid Deputy Chief of Staff Karl Rove stating that Hillarity Clinton would never be able to win the general election with the 46 percent negative rating that she carries like a great big monkey on her back. It was all the rage. Then without any real significant reason talk of her negatives seemed to wane, and talk of her primary opponents strengths began to take center stage.

Cut To:

Newt Gingrich announces this week that Hillarity has an 80 percent chance of making it through the primary and winning the general election. 80 percent... How in the back-rooms of Repugnant heavy hitters has she gone from no chance to 80 percent... Hmmm, one cannot help but wonder who shouldn't be taken at face value... Ok, one doesn't have to wonder long. I don't know if Newt is planning a run for the white house, I'd wager 70/30 against it, but you never know, this season will likely be filled with unusual and unexpected events. What I do know is that above wanting to look right, Newt is an R team player and he wants to win. What better way to secure a victory than to play the expectations game in your opponent's primary. Raise expectations and excitement among H supporters while downplaying her opponents and you stand a much greater chance of getting the opponent you really want in the general election. Plus there's the bonus of setting up impossible standards for her steps to victory. If she falls short of landslide anywhere along the way even a victory looks like a loss, and a 'wise' opponent (read: Gingrich or one of his ilk)looks like a superstar. Play the right cards early like this and the R's may avoid hard target positive campaigners like Obama-lama-ding-dong and in stead get to go head to head with Hillarity... And her monkey.

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